Sunday, May 18, 2014

Swap it Baby! Impressions from the annabelle Swap Event

Who said that recycling can't be chic? 
That's certainly not what annabelle, one of the major magazines in the German-speaking part of Switzerland, thinks about it. In fact, it organized its third swap event yesterday at Kaufleuten in Zurich.
I was able to follow the preparations and collect my impressions and even find some new cute dresses.
Here is how it worked: every swapper brought her unworn but still impeccable clothes, shoes or other accessories and a team of experienced fashion professionals assessed and divided the pieces into three categories (street, cool, and luxe) depending on their condition and value. For each garment that was handed in, a chip (the currency of the event) was assigned accordingly to the three categories. 
 A real win-win-win situation for everyone: for the old owner, the new one, and the environment.

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*An expert at work while choosing the pieces to be swapped. The LBD was in!*

In addition to the hundreds of swappers who came to exchange their clothes, also fashionistas of the showbiz and fashion industry have shared their private treasures worn during TV shows, interviews or on the red carpet.

One did not have to bring her own clothes to take part at the swap, as just after it, there was also the option to buy great second-hand clothes and accessories. A portion of the proceeds will be invested in the annabelle charity project to build a maternity hospital in Tanzania. I call this a win-win-win-win situation!

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*The calm before the storm: everything is perfectly ready to welcome swappers and buyers*  


In the loveliest corner of all, Virginie, DIY expert for annabelle and blogger, was transforming some of the clothes from the swap party and upcycling them into new creations. I am looking forward to see what she has done with the pieces she was working with at the event. 

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During the entire afternoon, professionals from Maybelline and Schwarzkopf took care of the guests' hair and beauty.  The DJ and Café de Paris provided good mood for everyone.

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*At the register - exchanging the own chips for new found treasures*

DSC_1462*Some of the goodies I took home with me from the event*

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Should there be any problems with the copyright of the pictures I posted, please send me an e-mail at giorgiavonn@gmail.com and I'll remove them as soon as possible, thank you.