"Swiss Fashion World Swiss Icon", is a new event organized by the Swiss National Chamber of Fashion. Among the speakers of the project's presentation there were the co-founder of the above mentioned Chamber Natasha Caccia, the deisgners Manuela Soldati and Corrado Nai Fovino as well as the fashion manager Cyntia Bowie. The event has been presented by the journalist Mattia Bertoldi (who by the way was a co-studenty of mine at the University of Zurich - it's so funny to meet him again in the framework of a Swiss fashion event!).
The initiative gives the possibility to Swiss designers to take inspiration from the history of the typical costumes of their own regions and revisit them in a new and modern version that combines the appreciation for the traditional and the modern art of fashion; a new way to present Swiss-made high fashion in its own territory as well as abroad. Swiss Fashion World Swiss Icon's works will be presented on March 16th 2013 in Lugano.
Every Swiss designer can take part in the project and sign in until the end of this year by writing by e-mail(email@example.com) or by mail ( Camera Nazionale della Moda Svizzera, CP 5342, 6901 Lugano, Switzerland) to the attention of Miss Natasha Caccia.