Wednesday, March 24, 2010

Did you know that....

Celine "trenchdress", s/s 2010

This time, instead of focusing on a particular designer, I'll talk about one of the key pieces of this spring: the trenchcoat.

Do you actually know why the trenchcoat is called like this?
1914: Burberry launches a raincoat for the soldiers sent to WW I to fight in the dugout, also called...trench.
Doe to its mix of design and functionality, Burberry's invention begun to have success also in civil life.
Exported from Great Britain to Hollywood, where stars such as Humphrey Bogart and Marlene Dietrich wore it, the trenchcoat started to get more and more popularity. Today, this coat is recognized as one of the key pieces of 20th century fashion.
This spring, the trenchcoat is still on the podium for what concerns the preferences of the designers, who presented it also in new forms, such as Celine's dress version.

Take a look at Burberry's online page dedicated to the label's trenchcoats:

Gala Style, Nr.1, Spring/Summer 2010, p.64.


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