Wednesday, December 16, 2009

Did you know that....

Chloé, A/W collection 2009/2010.
The blouse is one of my favourite items of the actual collection.

Chloé has been founded in 1952 by Gaby Aghion who rejected the formal codes of female fashion of the 50's and introduced, instead, comfortable models that followed the body's shapes?
Soon enough, Gaby Aghion and her business partner, Jacques Lenoir, began with what has brought Chloé to a huge success: hiring young, promising designers who were in charge of creating the new collections.
Among the most talented personalities hired by the house: Lagerfeld and Stella Mc Cartney. The first became head designer of the house in 1966 and created fashion for it up to the 80's returning later on for a relatively short period of time from 1993 to 1997 and always managing to take the label to a higher level of prestige.
During the '70, celebrities and style icons such as BB, Jackie Kennedy and Grace Kelly were usual customers of the house.
In 1997, Stella Mc Cartney took Lagerfeld's place adding a romantic touch to the style of the house.
Her successor, Phoebe Philo, has been the one to create several of the famous Chloé "it" bags of the last five years, one of them being the popular Paddington bag.



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